Aisle
Food
Real food you can see in the bowl. Gently cooked recipes, high-moisture pates, and shelf-stable kibble, all formulated to meet AAFCO standards and reviewed by veterinary nutritionists. Not sure where to start? The meal finder builds a plan in about a minute.
7 items
Food and feeding
Good to know.
How do I switch my pet to a new food?
Go slow. Mix a little of the new food in with the old over about a week, increasing the ratio each day. Our meal finder builds a transition plan you can follow step by step.
Are your foods vet-approved?
Our fresh foods are formulated to meet AAFCO nutritional standards and reviewed by veterinary nutritionists. Bring your questions into the shop any time and our team will help.
How should I store fresh food?
Keep gently cooked food refrigerated and use it within about five days of opening. Shelf-stable kibble keeps in its resealable bag in a cool, dry spot.
What if my pet does not like it?
We stand behind the food with our happy tails guarantee. If your pet turns up their nose, bring it back and we will help you find something they love.